Southwest Airlines cutting service to two Cuban cities

Southwest Airlines is pulling back on its service to Cuba, with plans to end service to two smaller cities on the island this September after determining the routes weren't sustainable, the company said Wednesday.

Southwest will operate its last flights to Varadero and Santa Clara on Sept. 4. It will continue its service from Fort Lauderdale and Tampa to the island nation's capital Havana.

Southwest‚??s decision is the latest blow to a market that generated significant interest when airlines got permission to fly to Cuba last year but has so far failed to live up to the hype. Southwest joins American Airlines and Jetblue in cutting back service to Cuba, while Frontier Airlines and Silver Airways ended their Cuba flights altogether.

Commercial flights between the U.S. and Cuba took off for the first time in 50 years in 2016 as part of a broader push by the Obama administration to liberalize relations between the two countries.

Airlines launched dozens of daily flights to Havana and smaller cities across the island, hoping to stake a claim in a new market with the potential to eventually grow into a major tourist draw.

Courtesy: Dallas News
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